Lim Yau Boon

Senior Partner, Disruption Management, Asia Pacific

Yau Boon has more than 25 years experience in strategy, planning, marketing, operation and business management, across multiple industries in the Asia Pacific, and led marketing & strategy in IBM, SAP and Motorola from 2000-2015, He also co-founded several startups from 1993-2018, and serves as an adjunct lecturer in Singapore Institute of Management. He specializes in design thinking, business strategy and transformation, and disruption management. Prior to his latest entrepreneurial ventures, he was the Vice President, Marketing & Strategy, for SAP Asia Pacific.

Yau Boon graduated from School of Architecture, National University of Singapore with Bachelor of Arts and holds an MBA (International Business) from Nanyang Business School, Nanyang Technological University. He is also the first IBM Certified Professional in marketing, by Melbourne Business School, University of Melbourne, and was trained in Design Thinking at Hasso Plattner Institute School of Design Thinking, University of Potsdam, Germany.

Yau Boon’s understanding of business technology, coupled with his vast experience in business strategy and expertise in driving transformation and innovation via design thinking, has placed him in a unique position to help enterprises rethink, reinvent and reposition for the future.

Article By Lim Yau Boon

Who will be the winners in the post pandemic economy?

COVID-19 is disrupting the economic landscape. The pandemic is forcing some industries to change permanently, companies to transform their business models to survive, jobs to disappear, and workers to re-skill to take roles in new sectors. The International Monetary Fund (IMF), recently reported that the global economy could shrink by 3% in 2020.  But when

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How to ensure your businesses is future-ready?

With the current (and ongoing) ambiguity, speed of change and continuous disruption affecting global business, it is essential that leaders prepare their organisations to be future-ready.  How can companies foster a future-ready culture? Every individual action and decision impacts not just the organisation, but also the world. Leaders today are, in essence, writing their histories

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How do businesses survive in this new era of disruption?

COVID 19 is a global pandemic far-reaching the shores of Asia today and our ordinary lives have been disrupted beyond our recognition. No one was fully prepared for what we are experiencing, but companies must respond, to the best of their ability, in order to survive in this new era of disruptive change. In every

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