Lim Yau Boon
Senior Partner, Disruption Management, Asia Pacific
Yau Boon has more than 25 years experience in strategy, planning, marketing, operation and business management, across multiple industries in the Asia Pacific, and led marketing & strategy in IBM, SAP and Motorola from 2000-2015, He also co-founded several startups from 1993-2018, and serves as an adjunct lecturer in Singapore Institute of Management. He specializes in design thinking, business strategy and transformation, and disruption management. Prior to his latest entrepreneurial ventures, he was the Vice President, Marketing & Strategy, for SAP Asia Pacific.
Yau Boon graduated from School of Architecture, National University of Singapore with Bachelor of Arts and holds an MBA (International Business) from Nanyang Business School, Nanyang Technological University. He is also the first IBM Certified Professional in marketing, by Melbourne Business School, University of Melbourne, and was trained in Design Thinking at Hasso Plattner Institute School of Design Thinking, University of Potsdam, Germany.
Yau Boon’s understanding of business technology, coupled with his vast experience in business strategy and expertise in driving transformation and innovation via design thinking, has placed him in a unique position to help enterprises rethink, reinvent and reposition for the future.
Article By Lim Yau Boon
In today’s business arena, for companies to survive, they need to be able to manage the impact of disruption and even identify where it comes from. However, the biggest winners are those that proactively leverage and initiate disruption themselves through new technologies. Disruption can come in many forms and in many ways, for example, COVID