B1 - #SustainathonHack
by Grasp Guru
- Develop a sustainable prototype or product that addresses a sustainability issue or contributes to sustainable practices.
- Establish a conceptual framework for sustainability that promotes ESG principles.
- Build a presentation advocating sustainability that effectively influences others and spreads awareness.
- Gain feedback and learnings for sustainable practices that help advance progress.
- Create sustainable connections and partnerships that lead to future collaborations for sustainability, forming a crucial long-term deliverable.
What is the #SustainableHack?
The #SustainableHack programme, designed in partnership with Grasp Guru, ignites innovation, nurtures sustainability, and drives social entrepreneurship for a greener future.
What are the objectives?
Our proven methodology for sustainable success
We use a systematic approach to facilitate your sustainable hackathon, with a focus on:
- Promoting a Culture of Innovation: We stimulate creativity and innovative thinking, encouraging participants to challenge their ideas and mould them into practical, sustainable solutions.
- Unearthing Latent Talent: We provide a platform to reveal hidden talent within the organisation.
- Boosting Collaboration: Our team-based structure and cross-departmental communication nurtures a collaborative spirit.
- Addressing Real-World Problems: The hackathon produces ideas that could positively influence the company’s products, services, or processes.
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Singapore Airlines (SIA) faced challenges with improving their customer service standards while also needing to cut operational costs. Specific issues included a slow response time for customer queries and inefficient boarding processes that affected passenger experience and increased boarding times. Additionally, there were inefficiencies in the supply chain logistics, which escalated operational costs.
The following steps were taken:
- Empathy: Using Design Thinking, we put ourselves in the customers’ shoes to understand their pain points in the service experience.
- Behavioural Analysis: We conducted a detailed behavioural analysis to comprehend customer behaviours impacting service and cost structures.
- Problem Definition: After identifying the issues affecting customer service and operational efficiency, we devised solutions.
- Brainstorming Solutions: We brainstormed automated solutions for prompt customer service and engagement, emphasising improving the customer experience.
- Optimised Boarding Procedures: We crafted behaviorally optimised boarding procedures to enhance passenger flow and increase efficiency.
- Prototyping: We developed wireframe prototypes of the proposed automated chatbot system and created mock-ups of the revised boarding procedures.
- Validation: Simulations of the new systems were conducted for validation, ensuring they would effectively address the identified issues.
- Trials and Refinements: We conducted trials of these new systems, refining and improving their efficacy based on the data collected.
About GRASP Guru
GRASP Guru specialises in innovation and design thinking, powered by the proprietary GRASPTM enhanced design thinking methodology. We offer customisable innovation tools and solutions for application in any industry, catering to unique operational needs. We help organisations envision the future, blending inspiration with practicality across myriad user-profiles and organisational goals.
About the consultant
JOEL ALEXANDER NG, Founder and Principle Trainer of Grasp Guru and Senior Partner at LLMJoel is the Inventor, Master Trainer and published author of the proprietary GRASPTM methodology with over 20 years of innovation experience. He enables leaders to create a holistic and innovative problem-solving toolkit by combining design thinking, behavioural insights, and lean processing principles. He empowers individuals to solve problems, enhance situations, or invent something new using the GRASPTM methodology. His critically acclaimed book ‘Innovation within GRASPTM – the Ultimate Cheatbook in Innovative Solutioning’, supports his forward-thinking approach. Joel has led numerous national-level innovation, smart design programmes and hackathons to tackle issues impacting multinational companies.